With the help of internet we can deliver all the information
related to our product or services to the customer very easily. It’s called Internet
Marketing or Online Advertising. It includes email marketing, social media
marketing, display advertisement, pay per click campaigning, search engine
marketing and mobile advertising.
These are some specialized areas where we can break down
internet marketing such as:
Email Marketing- Email
marketing is a form of direct marketing which affect direct to existing or
potential customer. In this marketing a commercial message is send to a group
of people and promotes our product through email. Research says 43% of emails are likely to open
in a mobile so we can say Email marketing is a very easy way to reach your
potential customer.
Social Media
Marketing- Social media is one of the best and inexpensive ways of
marketing. Social media is very easiest available platform and anyone can
access it very easily through internet and in today’s scenario many mobile
phone companies provide the facility of social media on their cell phone. With
the help of social media anyone can promote his business and anyone can express
and share their opinion and ideas. It’s a platform where we can boom our
business in very short time and get the customers interest and opinion on our
business through likes or comments.
Search Engine
Marketing- Search engine marketing is the process of gaining traffic and
visibility of any web site in a search engine result page (SERP). SEM may be
paid or unpaid, through SEO
can earning traffic free or unpaid, that manages or optimize the web site
content to achieve the higher ranking in search engines, and the pay per click
is one of paid process of advertising for our website or its products on
internet.
Display Advertising-
Display advertising is an advertisement which includes logo, text, graphics,
images/ animated images, location maps etc. It looks like a standard size
banner ad included with images and logo, and you will see many websites. Display advertising is one of the
very popular ways of getting profit online for your business, and you can trace
your targeting audience through this campaign and measure clicks, visit and
revenue of a website.
Inbound Marketing- Inbound
marketing is marketing through
content where we can make content and share it with the world. The component of
the inbound marketing is- Blog, Video, white paper, EBooks, SEO and Social
media marketing. We can define the inbound marketing through these phases as:
1) Attract customers & generate traffic
2) Convert visitors to leads
3) Convert leads to sales
4) Turn customers in to repeat higher margin sales
5) Analyze for continuous improvement.
Internet marketing is very crucial, important and convenient
way to grow
a business rapidly; we can provide all information related to our product,
online which is very helpful for the customers to understand the products and
services.
